How To Easily Add No Follow Links In WordPress Using Gutenberg

(Last Updated On: September 21, 2019)
How to add nofollow links in WordPress using Gutenberg Editor

I’ve decided to do something fun and free today

Yet extremely important for your blog SEO

I am going to show you exactly how to add no-follow links in WordPress

The fun part is, we are not going to use any plugin!

It’s so easy, you won’t even notice that you did some coding

But wait, what are nofollow links and why do you need them?

What Are NoFollow links?

NoFollow links are links with a rel=”nofollow” HTML tag

By adding this tag on your links you are telling search engines to ignore those links

Those links do not impact search engine rankings

In most cases, links that require a nofollow tag affect your rankings

For example:

  • Affiliate links
  • Sponsored links/banners
  • External links (spam links and comments)

What Is The Difference Between Nofollow and Dofollow links?

The big difference between nofollow and dofollow links is that nofollow links do not allow search engine bots to follow the link

And dofollow links allow search engine bots to follow

In other words, nofollow links do not benefit your site rankings

That being said, if another blogger is linking back to you with a nofollow link, it does not pass on link juice

This means it won’t impact your rankings

The only way you will benefit from a nofollow link is that humans (readers) will be able to follow the links and read your post

Whereas dofollow links allow all search engines (Google, Bing etc)to follow them and reach your blog

This means if a blogger is linking back to you with a dofollow link she is passing link juice

In other words, she is telling search engines that she trusts your site and this might impact your site rankings

Here is an example of a dofollow link:

<a href=”http://www.bloggersjungle.com”>blog</a>

You don’t need to do anything to make a link dofollow because all hyperlinks are dofollow by default

Do you want to give someone a dofollow love?

Remember to use targeted keywords as an anchor text

For instance, if you liked a post on how to make money from home, and you decide to link back to that post, use targeted keywords ‘how to make money from home’ or ‘make money from home’

Avoid using generic anchor text like “this post” or ‘click here’

Why And Where To Add NoFollow Tag

Affiliate links can hurt your blog SEO learn how to fix this

I know you might be wondering why exactly you need to make a link nofollow

As I mentioned earlier nofollow links do not impact your site rankings

So, you need to add a nofollow tag on the links that you know if they are followed they do not benefit your blog

Such as affiliate links, sponsored, ads, links from spam comments and links from untrusted sites

Google also encourages you to use nofollow links,

Here is what Google says:

Here are some cases in which you might want to consider using nofollow:

  • Untrusted content: If you can’t or don’t want to vouch for the content of pages you link to from your site — for example, untrusted user comments or guestbook entries — you should nofollow those links. This can discourage spammers from targeting your site, and will help keep your site from inadvertently passing PageRank to bad neighborhoods on the web. In particular, comment spammers may decide not to target a specific content management system or blog service if they can see that untrusted links in that service are nofollowed. If you want to recognize and reward trustworthy contributors, you could decide to automatically or manually remove the nofollow attribute on links posted by members or users who have consistently made high-quality contributions over time.
  • Paid links: A site’s ranking in Google search results is partly based on analysis of those sites that link to it. In order to prevent paid links from influencing search results and negatively impacting users, we urge webmasters use nofollow on such links. Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships (for example, a full-page newspaper ad may be headed by the word “Advertisement”). 
  • Crawl prioritization: Search engine robots can’t sign in or register as a member on your forum, so there’s no reason to invite Googlebot to follow “register here” or “sign in” links. Using nofollow on these links enables Googlebot to crawl other pages you’d prefer to see in Google’s index. However, a solid information architecture — intuitive navigation, user- and search-engine-friendly URLs, and so on — is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links.

Now that you know how important nofollow links are let’s add no follow links using WordPress Gutenberg editor

How To Add NoFollow Links In WordPress

As I said earlier we are not using any plugin

Unfortunately or should I say fortunately there isn’t a nofollow plugin available for WordPress Guternbeg 5.1

This means if you use any plugin you might end up breaking or slowing down your site

After all, it’s easy to manually add a nofollow tag using Gutenberg:

Say, you want to add nofollow to your affiliate link

Simply add a link as you normally do

Add your affiliate link as you normally do

After adding your affiliate link >> click on the three option dots >> and select Edit as HTML

Edit as HTML to add a nofollow tag

Your block will look something like this:

Now add rel=”nofollow” after your affiliate link

Add nofollow after your affiliate link

Congrats! You have just done your own coding

Now press those three dots again >> press edit visually and you are done!

That was easy, right?

Wrapping Up

As your blog grows you will have millions of affiliate links on your posts

If those links are dofollow you might end up being penalized by Google

I know this sounds bad, so practice this simple coding every time you add your links and get used to it

Do you have any questions? feel free to leave a comment below, I’m always ready to help

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